How to Choose the best email marketing platform

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How to Choose the best email marketing platform

Email marketing

Email marketing is the life blood of marketing. The lifetime value for email subscriber is the best because you get to build a relationship with them. Whenever a customer signs up for your email list it indicates buyer intent – effort on their part.

After you have collected the customer email list, you can keep customers informed about your products or services. This will in effect create a database for your business that can be used for marketing purpose. You are able to set up an automated email marketing sequence – which is basically content delivered in the sequence that can be setup daily or a few times per week.

Introducing Mailchimp

MailChimp is an email marketing platform that is a web-based marketing campaign manager. It is simple to use that comes with a free tier which allows you to have 2,000 email subscribers and send up to 12,000 emails a month.

First Step

After you have sign up and activated your MailChimp account, you will go to the dashboard section. The first step you should take is to create a subscriber’s list. Make sure you use the professional name for your list because your subscriber will be able to see it.

If you want to provide some kind of gift to your subscribers, like a free pdf, then, check this option under the settings of your list- Send a final welcome email.

You can also manually add subscribers and import the list.

Second Step

Now you are ready to create sign up forms. This is the form used to add subscribers to your list. You are able to add images and text. You can also add and delete a field in the form.

The embedded form is a type of form that can be added to your website. It’s very easy, all you have do is choose your style, customize the title and content and then copy the code to add to your WordPress website.

How to Choose the best email marketing platform

Example of sign up form

Benefits of MailChimp

  • Integrate Google Analytics with MailChimp

You can easily add your Google Analytics tracking id from the Setting.

  • Creating and designing your email marketing content using the template.
    It is very easy to use the drag and drop feature to create a template for your email marketing content.You can add:

    – add image
    – add text
    – add social share and social follow
    – add button
    – add footer
    – add video

  • Create and schedule your email marketing campaign to send your email.

You can choose the different type of email to send like a regular campaign and RSS feed driven MailChimp campaign.

The regular campaign is just normal manually created campaign. RSS feed driven campaign is used to send an automatic email to your subscriber whenever you publish a new post in your blog.

When you create this campaign, you can choose the list you want to send to. There are three types like new, active and inactive. After that choose the template. Then choose your email subject and write your content.

You are also able to preview your email template and send a test to yourself first. The email is also easily replicable to create a new email template to send to a new list.

  • Customize your campaign

    You can use merge tags to dynamically add content to your email. Just drop a merge tag into a campaign. For example, the subscriber’s first name.

  • View reports.

    You can see the summary of how many people open, click, and bounce for your email campaigns.

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