7 aspects of social media for business
1) Social media for brand awareness
7 aspects of social media for business, first of theme is Social Media for brand awareness. Customers often will search your business on social media to find out more about your business. They want to know details like promotions, story about your business and product or service information.
If you are not investing the necessary time and effort to build your social media presence then you’re missing out on new customers. Every business is different and not all social media channels will work for your business. You only need a handful of 2 or more to succeed marketing online.
2) Learn more about your audience
Social media can be used as a tool to interact with your target audience and learn more about them. For example, there is Facebook group you can create or join the existing one for every niche you can think of.
In the group, you can join the interactions that is going on, ask questions, get help and get more insight inside a particular industry. Everything you learn about your audience and the problem they are having can be used for ideas for new products or services.
3) Hyper targeting using Facebook
Facebook is the second engine after Google, that can be used to market your business to more customers online. Facebook allows you to match your product or services with the “ideal” customers because of their customer intelligence capabilities about customer data like location, age, gender, educational status, interests and so on.
You can leverage Facebook social ads by tapping into passionate audiences that leads to likes, shares and engagement. Usage of “social call to action” provides action step for the visitors to take. You can use specific Facebook ad copy that motivates the visitor to interact with your ads and website to perform the action we want like conversion and sales.
4) Social media helps to build email lists and drive traffic
You can create a Facebook ad that send customers to a landing page that is used to collect email leads. Social media also help increase website traffic and search ranking. Your social media posts can also appear in the google search engine results. People who visit your social media profile will have links to visit your website as well.
5) Building relationships with your audience
You can do this by responding to comments, sharing customer posts and organize contest. Contest can be used to engage and reward loyal customers who is active in your social media profile.
6) 80 / 20 rule
You need to be consistent with your content creation. Use the 80/20 rule, where 80 percent should be normal valuable posts and 20 percent should be promotional content. By following a balanced ratio of normal and promotional post you can avoid from doing over promotion that can leads to low customer engagement.
7) Content is king
Offer value to the customer by creating quality content. Customers will know, like and trust your business when you develop a message that resonates with the customer. You could do it conveniently with planning your posts with scheduling tools.